GELLIFY, a global B2B innovation ecosystem and technology company headquartered in Bologna (Italy), has announced the appointment of Gonzalo Martín as the new Business Innovation Lead Madrid.
Gonzalo is Masters in Digital Business (ESADE), Masters in Business Administration (ESIC) and PhD student and researcher on Sustainable Entrepreneurship at Universidad Complutense de Madrid (UCM).
With over 20 years of experience in Strategy and Business Development in B2B environments, Gonzalo has worked in a wide array of sectors (HVAC, pharma, retail, insurance, energy) playing roles from Sales Rep. up to Managing Director.
In the academic field, he is Associate Professor at the UCM’s Administration and Managing Business Department, and member of the Faculty at Cerem International Business School (Madrid), Aden International Business School (Argentina) and Global Business School (Madrid) where he teaches Innovation Management, Strategy and Entrepreneurship.
Gonzalo has been panelist on Innovation and Sustainable Entrepreneurship in highly reputed institutions as the Spanish Academy of Management (ACEDE), along with companies such as Ikea, Banco Santander, Ibercaja, and more.
He also has founded 3 companies in the fields of software development, clean tech and industrial machinery.
Gonzalo is totally committed to make companies better. For that matter, the links between entrepreneurs, companies, academia and institutions should be at the center of society and being able to push forward for a smart development.
“I’m so glad to announce Gonzalo’s incorporation to out team. I believe that he will help us to grow and scale our business in Iberia due to his discipline, initiative, communication competences and great experience in the Innovation field. I am really excited to work with him to let GELLIFY continue its growth” said Diego Fernandez, CEO of GELLIFY Iberia.
With his incorporation, GELLIFY Iberia reinforces its team to improve its operations in the Spanish market, which is experiencing a relevant growth thanks to the incorporation of new customers, and the development of high impact projects following its unique approach to innovation proposition.