GELLIFY and Azimut Digitech Fund participate in the €5M capital increase of Contents | Gellify

GELLIFY and Azimut Digitech Fund participate in the €5M capital increase of Contents

Contents, a tech company that developed an artificial intelligence SaaS platform based on a perfect interaction loop between data analytics and machine learning systems to simplify access to data and which helps improve communication of all kind of online businesses, has joined the portfolio of GELLIFY, a B2B innovation platform that selects, invests in and grows innovative and high technological startups and connects them to established companies to innovate their processes, products and business models and Azimut Digitech Fund, a closed-end alternative B2B venture capital fund that invests exclusively in B2B technology companies established by Azimut Libera Impresa SGR (Azimut Group) in partnership with GELLIFY and operational from the end of December 2020.

The co-investment transaction by GELLIFY and Azimut Digitech Fund will allow Contents to continue on its growth path, providing the resources and skills needed to meet the market challenges, become a global company and expand its presence beyond the five countries where it already operates (e.g., Italy, France, Spain, the UK and the US).

Contents was founded in 2017 by Massimiliano Squillace, a serial entrepreneur of tech and digital companies with extensive experience in the international arena and founder of five successful exits, including OLX, a global consumer internet company.

The idea behind the technology platform is to make the process of data analysis and content creation harmonious and automated to better understand people’s behavior and improve the analysis and generation of content using big data.

The system, which is based on Natural Language Generation AI, allows companies to automatically generate content without human intervention.

The proprietary algorithm, integrated in one single environment, is able to collect and process data by making predictions. It simulates the structure of the human brain to improve machine learning and identifies patterns to make decisions with minimal human intervention.

The solution proposed by Contents guarantees a quick and intuitive use of the available tools thanks to its simple and immediate interface, which is scalable and adaptable to big corporations as well as small and medium enterprises.

Among the big companies that relied on its proprietary technology, directly or through partners, are Disney’s e-commerce website (,, Amazon, Spotify, BMW, Microsoft and Yahoo.

Contents is also a media producer thanks to its technology and has 18 international properties to its credit, including and, which cover a wide range of topics such as technology and innovation, health and wellness, fashion and lifestyle, and sports and leisure.

Moreover, it reaches 100k users on an international scale, integrates 500 data sources every day, processes 3 billion data per month and monitors 3 million e-commerce stores in one hour.

The startup began and remains in the digital media market, which has great potential both in terms of prospects and numbers.

In 2020, this market was worth 254.8 billion U.S. dollars. Specifically, e-publishing was valued at 24.8 billion U.S. dollars.

The global market growth is expected to reach a CAGR of 10% through 2025, with a market value of 414.2 billion U.S. dollars in 2025.

The further growth of the digital media market is also due to the use of AI for content creation. In fact, artificial intelligence can help businesses to better learn and understand users’ behavior, and instead of making suggestions based on what the user has seen, AI can make recommendations based on what the user has liked, combining the analyzed results and influencing content creation and idea research.

GELLIFY Managing Partner and Founder Michele Giordani commented: “In an increasingly data-driven global environment, with the expansion of mobile Internet access and given the steady growth in demand for all types of Digital Media, tools that aid in the understanding of data and its use in an industrial process are proving increasingly necessary. We’re excited about the Contents deal because their artificial intelligence-driven content automation and generation platform gives companies the ability to scale their customer engagement and engagement strategies and thus the ROI of their marketing investments.”

Michele Giordani_Managing Partner and Founder GELLIFY
Michele Giordani, Managing Partner and Founder GELLIFY

“We are delighted with this transaction and confident that a strong industry synergy can be created within an ecosystem like the one in which GELLIFY operates,” said Massimiliano Squillace, the CEO and Founder of Contents. “Good things happen working alongside the right people.”

Massimiliano Squillace, CEO e fondatore di Contents
Massimiliano Squillace, CEO e fondatore di Contents
Condividi su:

Receive our official communications

to participate to our events and to keep up with the initiatives of our community

Subscribe to our newsletter