Retail & Consumer Goods | Gellify

Retail & Consumer Goods

Consumer goods and retailers face the brunt of the disruptive impact of digital technologies.

The common story is that they get disrupted directly from new competitors leveraging digital channels and subscription models.

However, they are also being disrupted indirectly from drastic changes in how consumers search for and share information on brands and products.

Now, we are at a tipping point where digital has gone mainstream. Incumbent brands are able to leverage a mix of their coveted physical spaces and the now ubiquitous digital touchpoints. This situation makes it critical to innovate and re-design the customer experience. We must trace its roots back through production, operations, and workplace culture. New technologies are essential for companies to face and win this challenge.

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