We plan engaging user experiences in digital service systems and in physical spaces. Services are a fundamental component of today’s economy, a way to create precious commercial offers and an opportunity for new business models which open up new unexplored horizons.
User experience is the set of perceptions and relationships before, during and after interacting with a digital product or a contact point. It impacts directly on clients’ conversion and loyalty. The essence of user experience design is to identify users’ goals. We explore behaviours and perceptions along users’ purchase path, with a view to designing behavioural systems and interaction models. Our methods include interviews, analyses and benchmarking. The typical output of user experience design, based on the project involved, are: information architecture maps, user journey maps, flow charts, reports on use cases, wireframes, prototypes.
Services are a key component of modern economies and a precious part of the most successful business offers and of the most innovative business models.
We design each aspect of the product-service system in a way that ensures innovation, superior user experience and more simple and streamlined processes.
Physical spaces often represent the power of a brand, a tangible expression of company culture, and have a strong impact on user experience. We design temporary and permanent points of sale, display solutions, flagship stores and showrooms.