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These cookies are activated in relation to the contents displayed and the use of the Site by the User. This allows the Site to record and memorize the preferences expressed by each User during subsequent visits, allowing to analyse the behavior of the same on the Site and customize certain aspects of the Site according to the individual User, in order to improve the content and send messages advertising (eg banner) in line with the preferences expressed by the User in the context of surfing the net. This type of cookie can also be used to limit the display number of a given advertisement and to help measure the effectiveness of an advertising campaign. Also in this case, the User’s consent is expressed through the choice to activate them through the information banner on cookies. Furthermore, on its pages, as well as in the e-mails sent to the User, the Site could include web beacons and electronic images, c.d. “One pixel GIFs”, “clear GIFs” or “pixel tags” which, if clicked.