Azimut Libera Impresa SGR, on behalf of Azimut Digitech Fund, and GELLIFY Group announce the closing of an investment round in Sellrapido, Italy’s leading E-Commerce Automation Software-as-a-Service (SaaS) platform which allows professional sellers to effectively scale online sales, and wholesalers to enable B2B e-commerce distribution of their products.
In both cases Sellrapido is able to leverage the automation of B2B processes, speed of execution and optimize dynamic sales margin.
Sellrapido was set up in Bologna in 2017 by Salvatore Petrozza, the CEO and Founder. Coding and online sales have always been his passion, and a personal need caused him to see the opportunity to create a tool that would help all e-commerce entrepreneurs effectively scale sales. In 2018, he was joined by Davide Brioschi, an e-commerce entrepreneur and already client of Sellrapido, who decided to invest in the company and took on the role of sales director. In the same year he was also joined by Alessandro Palmieri, a digital entrepreneur and co-founder of ShopFully.
The startup plans to close 2020 with a turnover of more than 850 thousand Euros, compared to 423 thousand Euros in 2019, thanks to a doubling of customers and intermediated online sales, whose countervalue has grown from 100 million to almost 200 million annually.
It operates in the global B2B e-commerce market, which was valued at $5.7 trillion in the USA in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% between 2020 and 2027. B2B e-commerce automation services, like Sellrapido, help firms curb costs and boost efficiency, automating manual and labour-intensive processes. Therefore, the startup was set up and operates in a market with great potential in terms of both outlook and numbers.
Sellrapido is the first investment by Azimut Digitech Fund, a closed-end alternative B2B venture capital fund that invests exclusively in B2B software startups, contributing to the support and technological growth of Italy’s business ecosystem. The fund, managed by Azimut Libera Impresa SGR, and set up thanks to the partnership with GELLIFY, in regards to startup scouting, monitoring and investment negotiation phases, is reserved for professional investors and HNWI (high net worth individuals).
It has a duration of 7 years and a fundraise commitment of 65 million euros which has been reached in less than two months surpassing the target of 50 million euros.
Marco Belletti, CEO of Azimut Libera Impresa SGR, comments: “The Azimut Digitech Fund represents an absolute innovation on the Italian venture capital scene. Since it operates in a sector with important growth perspectives, the B2B software solutions, will bring long-term benefits in terms of returns to those clients, especially entrepreneurs, who have recognized its potential through their direct experience”.
“We are excited to have Azimut Digitech Fund commence its investment operations with Sellrapido. – says Fabio Nalucci, GELLIFY CEO and Founder – We are confident in both the team, comprised of experienced entrepreneurs with a track-record of exits that we will gladly support as they grow the business, and the product, which is perfectly in tune with the need for explosive growth of the e-commerce market.”
Salvatore Petrozza, CEO and Founder of Sellrapido, says: “We are honored that Azimut has chosen Sellrapido as the first company to operate with the Digitech Fund, this makes us so pride and fills us with responsibility. In addition to the important economic co-investment, Sellrapido will be lucky to have GELLIFY at its side, which has in its DNA the team and the capabilities to accelerate the growth of companies like Sellrapido that operate in the digital and ecommerce world”.