GELLIFY is the first innovation platform that invests in B2B digital software startups and connects them to established companies with the purpose of innovating their processes, products and business models, through Open Innovation. We make B2B software digital startups grow from the early stage, that we call the liquid state, to the solid one, thanks to our innovative process called "Gellification". A company which is looking to innovate can partner with GELLIFY to leverage all critical capabilities for digital transformation and focus on these specialties: Entrepreneurship, Sales & Marketing, Phygital Factory & Operations, Smart Technology and Smart Human. GELLIFY has also built a B2B Innovation Community, called “EXPLORE”, whose aim is to connect entrepreneurs, innovators and professionals through B2B events and phygital experiences. We operate globally from the following locations: Italy, United Arab Emirates, Spain and Portugal.