Athics, a startup that develops artificial intelligence solutions and conversational AI agents, joins the GELLIFY portfolio | Gellify

Athics, a startup that develops artificial intelligence solutions and conversational AI agents, joins the GELLIFY portfolio

Athics, a startup that develops artificial intelligence solutions and conversational AI agents, has joined the portfolios of GELLIFY and the Azimut Digitech Fund.

GELLIFY is a B2B platform that selects, invests in, and grows innovative high-tech startups and connects them to established companies to innovate their processes, products, and business models. Azimut Digitech Fund is a closed-end alternative B2B venture capital fund that invests exclusively in B2B technology companies. Established by Azimut Libera Impresa SGR (Azimut Group) in partnership with GELLIFY, this fund has been operational since the end of December 2020.

Athics was founded in 2018 and is part of the Yoda Group, a privately held Italian group of companies with distinctive skills that, in connection with institutions and academic bodies, is engaged in a continuous process of research and acquisition of the most promising startups on the market and the best technology-enabled solutions.

The main solution developed by Athics is crafter.ai, is a Software as a Service (SaaS) platform for the creation of conversational AI agents (i.e., ”virtual agents”) that puts artificial intelligence at the service of companies by increasing productivity levels.

Through the use of the crafter.ai platform, companies can reduce up to 90% of the time it takes to automate services, increase the productivity of their call centers by up to 70%, and reduce up to 98% of the traffic to call center operators. By analyzing conversation trends, the crafter.ai platform also helps organizations continuously improve their user experience. As a SaaS platform, crafter.ai allows the user to choose the horizontal business function or vertical market in which a process needs to be automated with the conversational AI agents.

The startup is part of the conversational AI market, which was valued at $4.8 billion in 2020 (source: MarketsandMarkets™).

Expectations for global market growth are at a CAGR (2020 – 2025) of 21.9%, projected to reach $13.9 billion in market value by 2025.

Today, the focus of enterprises has shifted from providing customer support services through emails or messages to AI-powered “virtual agents” that help improve customer experience and engagement.

Conversational AI agents are a programmatic and intelligent way of delivering a conversational experience to mimic conversations with real people through digital technologies and solve customer and business needs. With conversational AI agents, organizations can build relationships with individual customers through personalized one-to-one conversation experiences based on real-world context data or past interactions.

Organizations can use virtual agents to automate manual and repetitive processes such as order placement, balance requests, general inquiries, technical assistance, pre-sales and post-sales support and management, the management and optimization of conversational interactions involving all HR activities that make up the employee journey, and other customer services. With the use of automation, organizations can achieve important productivity and efficiency gains.

GELLIFY’s co-investment transaction with Azimut Libera Impresa SGR through the Azimut Digitech Fund will help Athics with its consolidation and international scaleup phases.

“We’ve decided to invest in Athics because the company combines a great technical background with a strong understanding of business – a key condition for an ever-evolving sector like conversational AI,” said Gianluigi Martina, the managing partner and founder of GELLIFY. “Athics’s founders and investors have many years of experience in the software and tech sector. Having held important positions in major corporations and carried out entrepreneurial activities to achieve successful exits, they’ve demonstrated tangible entrepreneurial execution skills.”

Gianluigi Martina
Gianluigi Martina, Managing Partner and Founder GELLIFY

“We chose GELLIFY and Azimut because they represent the best choice as investors who will allow us to best support our process of development of the company. With this operation, we are convinced that we will gain an important acceleration in business development, combining the strengths and skills of both,” said Giuseppe Carrara, the CEO of Athics. “The support received from GELLIFY and Azimut allows us to continue our mission, which is to provide the greatest number of users with the benefits of our solution while giving a strong boost to our strategy of strengthening our position in the market. We are very pleased with this opportunity, and we are already working to obtain the benefits.”

Giuseppe Carrara, CEO di Athics
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